Our indieFORK team (Chalk Point Kitchen, The Handy Liquor Bar, Living Room Bar / W New York – Times Square) was selected as the EXCLUSIVE (& only) bar at the inaugural Food Loves Tech Expo, June 10–12, showcasing our craft cocktails & locally sourced organic bites, inviting guests to see just how technology is transforming the food system. The first-of-its-kind event will offered consumers a portal to the future of food through technology. Hosted by Edible Manhattan and VaynerMedia , the exhibition aims to showcase technology for sustainability, development, healthy eating, and more with a diverse audience of chefs, restaurateurs, authors, and entrepreneurs in attendance.
Hosted at The Waterfront NYC, a 22,000 square-foot tunnel space under the creative direction of Toronto-based Future Food Studio‘s Irwin Adam Eydelmant and the design of New York-based innovation studio Icrave, at FLT we had the opportunity to witness 3-D food printing displays, alternative farming demos, food-based virtual reality experiences, and other interactive exhibits.
According to Icrave managing director Leah Blackman, Food Loves Tech marked the first time the studio handled experiences, graphics, and branding for an event of this scale. Icrave’s event design was inspired by images from Edible and VaynerLive. “When we first envisioned it, we thought it would be like a science museum for adults,” said Blackman. “In the end, it felt like a hybrid museum/art gallery-trade show, where food-tech companies could display products in an innovative way.”
As part of the Food Bazaar our indieFORK pop-up bar showcased Specialty cocktail favorites such as indieMULE, indieSANGRIA, indieFASHION & indieTONIC. Complementary with the purchase of a specialty cocktails, guests received Chalk Point Kitchen’s Local Strawberry & Herbed Mascarpone Crostini, a creation of Executive Chef Rebecca Weitzman. Additionally, we introduced The Drop Rose in a can and for non-alcoholic beverages we featured Pilot Kombucha, Ginger shots, Motto Sparkling Matcha Tea & Grady’s Cold Brew Coffee.
While surrounded by other innovators and the general public, socializing, sampling and discussing their ideas on the future of food through technology, other participants you could find were: Beecher’s Handmade Cheese, EBoost, FeedFeed, Global Alliance for Clean Cookstoves, Grant Creative Cuisine, Lavit, Le Fusion, Make My Cake, Owl’s Brew, Umi and Haagen-Dazs.
The Audi lounge hosted The Food Sessions, which are a silent disco for you tongue, an interactive sound and food experience where you must eat while listening to a narrator and stimulate your senses while interacting with other participants at the table. Food Sessions is a collaboration between Nicolas Fonseca & Daily Tous Les Jours.
For more details visit: http://foodlovestech.com